Are the Swiss about to enter their first war…and is their enemy gonna be Steve Jobs? This shop in Switzerland put and actual iPhone 3G, connected to a jumbotron, on a stand as their in-store display.
And the kicker is, you can actually play with it.
The iPhone 3G display in the Apple store is simply a "tv screen" within a plastic iPhone mold, not an actual device for you to play with.
More photos from the Swiss store:
[Gadget O' Mac via Engadget]
Where to Stream Super Bowl XLVI On Your Computer or Mobile Device
iPad 3 Rumor Roundup — Everything We’ve Heard for Now Super Bowl XLVI Apps for iOS
Microsoft on the Side with Apple as Far as Killing Flash
Gizmodo Reports: The Apple Bug That Let Us Spy on a Total Strangers iPhone
Rumor: iPad 3 Getting Quad-Core Processor and LTE Support
Foxconn Ramping it Up for iPhone Production
iBooks 2, iTunes U and iBooks Author – The Rundown of Apple’s Education Event
Need for Speed™ Hot Pursuit for iPad (Sale Game)
Using Notifications On Your iPhone 4s
The Great Jitters: Pudding Panic (Sale iPhone Game)
Accessory Spotter: iPhone Cases Designed After Classic Apple Products
Apple’s “App Economy” Created 466k US Jobs in Four Years
iBlast Moki (Free iPhone Game)
David Tupman, VP of iPhone and iPod Engineering, Has Left Apple
Norton Safety Minder for Android keeps kids safe, monitored
Accessories & Apps: Beta Testers Wanted
iOS Firmware/IPSW Download Guide
Legacy iTunes Download Archive
App Store Top Charts
iPhone and Android Resale Value Charts
USA iPhone Carrier Plans Compared
Complete iPhone Jailbreaking Guide 
Complete iPhone Specification Matrix