Are the Swiss about to enter their first war…and is their enemy gonna be Steve Jobs? This shop in Switzerland put and actual iPhone 3G, connected to a jumbotron, on a stand as their in-store display.
And the kicker is, you can actually play with it.
The iPhone 3G display in the Apple store is simply a "tv screen" within a plastic iPhone mold, not an actual device for you to play with.
More photos from the Swiss store: