Earlier this week we reported that Sprint is holding a contest called "Sell Out" which pays users $20 to product place the new Samsung Instinct in their YouTube videos.
The article gained vast popularity and spread all over the web.
We unexpectedly received an anonymous screenshot of a post in Sprint’s corporate blog (for employees only).
The title of the post was " ‘Sell Out’ Is A Smart Sell", and it talked about the success of the "Sell Out" contest marketing plan.
Since we broke the story, Sprint credited us as a "marker" for the success of their marketing plan.
Thanks Sprint – we’re flattered.
And hey, although we’re iPhone fans, there’s no denying the brilliance of the "Sell Out" contest marketing scheme for the Samsung Instict (regardless of whether it came from desperation or pure genius).
However, Sprint can’t be 100% sure of it’s success yet. The idea of the contest is to allow YouTubers to post videos somehow featuring the new Instinct phone – and the first 1,000 to do so, get 20 bucks. One lucky YouTuber, however, will get a $10,000 grand prize.
Although the videos will bring much exposure to the Instinct, it’s safe to assume that many of the videos will feature the device in a negative manner (i.e. using it as a ping-pong ball, looking at it and turning to stone, featuring it in a "will it blend" episode, etc…)
This is the risk of viral campaigning.
Chevy had the same type of marketing scheme as Sprint’s "Sell Out" for the Tahoe. However, it didn’t turn out so well for the Chevy Tahoe. YouTubers gave the videos their own creative (and negative) spin. Check it out:
Anyways, the Samsung Instinct is already getting great numbers, and I’m sure this viral marketing will help lots. Speaking of viral marketing, guess where I saw a Samsung Instinct ad?