iPhone Helps Japan’s #3 Cell Company Karate-Chop the Competition

It may be only the third-biggest cellphone company in Japan, but Softbank Corp. just did a big Number Two on its competitors, thanks to the House of Jobs.

This image described by Japan, KDDI, Softbank, NTT DoCoMo

Shortly after beginning to sell the iPhone, Softbank announced an increase of 215,400 subscribers this past July, which — on top of the over half-million subscribers it brought on board four months ago with free calling between family members — gave it a 15-month lead on new customers over NTT DoCoMo Inc. and KDDI Corp. (respectively, the #1 and #2 "Cellphone Sons" in the Land of the Rising Sun).  By comparison, DoCoMo boasts 53.7 million subscribers, with another 30.3 million aligned with KDDI.

New-subscriber discounts and two-year installment plans helped Softbank storm into the lead; they currently offer the
8-gigabyte iPhone model for ¥23,040 (US$208.00) and the 16-gigabyte version for ¥34,560 (US$313.00) for first-time iPhoners.

[Via The Japan Times]

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