Erica Sadun over at ArsTechnica offers prospective iPhone app developers a checklist of four things to check before submission — any one of which will eighty-six your application in record time:
- Your Large And Small Icons Should Match. You need a 512 pixel x 512 pixel version for the App store display, and a 57×57 version for the installed app itself. No match? Your submission gets thrown out the window. (C'mon, isn't this why you downloaded Photoshop in the first place?)
- Don't "Branch to Fishkill." Erica calls it "The 404 of Doom." In other words, if the app or the support documention has a web link, MAKE SURE THE PAGE IN THAT LINK IS ACTIVE BEFORE YOU SUBMIT. "Page Not Found" = "App Not Approved."
- "Beta" Is a Four-Letter Word. Customers pay for finished products, not buggy test editions. The App Store has a strict no-beta policy. That means not only must the app be version 1.0 or higher, but if the word "beta" shows up ANYWHERE in the docs or code — bum's rush, pal.
- Accessories MUST Be Authorized. If it plugs into an iPhone, Apple wants to know — and know that it's supposed to plug into said iPhone.
Erica learned some of these lessons the hard way: her voice recognition app languished in approval hell for three months before being reject. The offense? Suggesting the use of an unauthorized external microphone (on a first-gen iPod Touch). By the time she corrected the app, enough vox-recog apps had already flooded the market.