Idol Spam From AT&T On Your iPhone

This image described by text message, American Idol, idol, Photo

We just got belated Idol spam message from AT&T (see above).
This is not the first time AT&T sent text messages to its customers.  For example, iPhone users recieved the following messages before: "Upgrade your firmware", "iPhone Charger Recall". But all those messages were support like in their nature and were welcomed by users.
Would you call this message spam? Vent in comments below.
More on the subject from NYtimes.