If you are an iPhone developer and you are planning to launch your app as a free download, you may want to rethink your strategy based on the data from Pinch Media.
We all know that our iPhones are full of novelty apps which we might have used only a few times, probably right after the initial download. And now Pinch Media just confirmed this anecdotal evidence. We have no idea how and where they get their data but it makes sense…
The graph below just states the obvious: we are gonna see much fewer iPhone millionaires, unless they get staggering download rates during the initial release.
Almost forgot, if you are thinking of having ad-supported app, that equals FAIL.
You must watch full presentation here.