Universal Music Group has unveiled free iPhone apps tailored for five of their high-profile acts: Lady Gaga, the Soulja Boy Tell ‚ÄòEm, the All American Rejects, Keri Hilson, and — if you haven't figured out from the above image — those fine church-going young ladies known as the Pussycat Dolls.
Each app, customized to the look and feel of the performers, features extensive video sections (mostly promo clips, live shows, interviews, and in the case of "PCD TV," long walks on the beach — honest), front ends for buying their music via the Mobile App Store, and chat/sharing functions.
Band-branded iPhone apps are nothing new: we've already covered the versions of Tap Tap Revenge customized for Nine Inch Nails and Weezer. And it's not just the UMG roster getting into the act: the Presidents of the United States of America (remember "Lump?" We do!) have a US$2.99 app that streams their entire discography to you, while Snow Patrol put out an interactive version of their last album's cover.
When you think about how many up-and-coming performers have gotten career kick-starts by showcasing their music in iPod ads, it's a logical conclusion to expect the Next Big Thing to show up and announce "Yeah, we've got an app for that…"
[Via Ars Technica]