Let's face it: once an app lands on your iPhone, there's not a lot you can do with its on-screen (icon) appearance. Add, delete, move, categorize — that's just about it.
But not for long?
As the above video shows, iTunes itself may soon have some powerful screen/icon-arranging tools. Move one or more icons from screen to screen. Change how the apps are sorted — and even lock the positions of apps you don't want moved.
We need this, like now.
Truly one of those "why the F didn't they think of this SOONER?!?" moments.
[Thanks for the tip Mike]