It's no secret that the app store is poorly managed. Aside from the fancy looking "home page" of the app store, with various well-promoted and creatively advertised applications, the app store is an enormous mess. Logically, this is a problem for both the buyer, and Apple, the seller. Which is why Apple is this rumor, which essentially would improve the app store shopping process and increase Apple's profit, makes perfect sense.
According to BusinessWeek, Apple's new iPhone OS 3.0, set to be debuted on June 8th at the WWDC in CA, includes software that lets iPhoners share apps with one another.
"A handful of upgrades from some of the biggest names in mobile software is set to upend the way smartphone users get and share apps. Apple's (AAPL) new iPhone 3.0 software includes features that, if activated by Apple, may let users share software with one another, according to a person familiar with the technology. Eventually, iPhone users may even get a commission when they've induced someone else to make a purchase, says Richard Doherty, director at consultant Envisioneering Group. Apple spokeswoman Jennifer Bowcock wouldn't discuss features that might be available in the future, saying only, 'We've made no announcements at this time.'"
It has been rumored that the iPhone OS 3.0 will heavily increase the device's peer-to-peer capabilities. On a similar note, Google is pondering whether or not to implement a user-to-user app sharing and gifting program for their Android Market.