Call it "The Case of the Nerd Network vs. the Death Star." And you thought King Solomon had to judge some doozies back in the day…
Verizon Wireless recently asked the U.S. District Court in Manhattan to declare their advertising claims to be "America's Most Reliable 3G Network" were truthful, and that AT&T's assertion that said claim was "misleading" was in itself false advertising that could not be supported.
AT&T fired the first salvo by lodging a challenge with the National Advertising Division of the Council for Better Business Bureaus. Verizon — who also want to defend the reputations of the slogans "America's Best 3G Network" and "America's Most Reliable Wireless Network" — maintains its ads are "truthful, accurate and substantiated." They also insist that AT&T's challenge "relies on the incorrect premise that speed is an essential element of the standard for measuring network reliability."
Bald R. Dash, retorted iPhone Central spokesman Mark Siegel. "Verizon's claim that speed is not a relevant factor to a reliable 3G network is preposterous. Data network speed is an essential factor to consumers when it comes to data transmission on their wireless devices. The 3G reliability claims made in ads by Verizon Wireless are false and misleading."
As one Gizmodo reader pointed out, it's the phones — not the wireless service — that drives most customers to sign up with one carrier or another. Until Verizon offers phones with the cool factor of a Pre or iPhone, subscribers will continue to tolerate AT&T's less-than-stellar network performance.