Apple’s smartphone market share growth over 1 year has been 10 times that of any other of its competitors. However, Apple is still only third in line when counting the number of units sold by each major smartphone manufacturer. Nokia is first, selling a whopping 18,441,000 in the 2nd quarter of 2009, and RIM (Blackberry) is 2nd with 7,678,900 units sold. Apple trails in third, but with the help of this infographic, you can tell that Apple is still racking up the most profit – 32%.
The graphic below compares the total units sold and the market share of the top smart phone manufacturers worldwide:
- Nokia
- RIM (Blackberry)
- Apple
- HTC
- Fujitsu
- Others (includes Motorola, Sony, and everyone else)
Make sure to check out this graphic which compares the smart phone makers’ operating profits and operating margins. Data for this inforgraphic was taken from appleinsider.com based on Gartner’s research.
click on image to enlarge
note: image below has been updated to fix some minor issues
While Apple is not the top smart phone “seller”, it’s clear that because of the iPhone, the company has showed the largest market share growth.
You can download full resolution original here.






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Bear in mind that iPhone sales were artificially low in Q208 because they were running down stocks ahead of the 3G launch. Remember all those “2G iPhone out of stock so something new must be round the corner” stories?
This means the YoY growth you claim for Apple is inflated. For reference in Q308 (when iPhone 3G hit) Apple shipped 6.9m iPhones – 1.5m MORE than it sold this last quarter.
But you knew that already, right??
Agreed.
Seems pretty reasonable to me dude!
RT
Both Nokia and Fujitsu declined in market share on the chart, but the arrows indicate otherwise.
fixing it now, got blind looking for so long at the data
I disagree. The arrows indicate annual market share while the bars indicate market share in Q2.
And where is the SONY Erickson is this list and they doing nothing in the industry????
i may be mistaken but i wouldnt qualify any sony erickson phone as a smart phone
Note that the 892M for Apple in 2Q08 should be, presumably, .892. You might want to update your figure with the correct value (I know Apple didn’t sell 892 Million iPhones in 2Q08!)?
Uhh.. Sony Ericsson has the Xperia X1, running Windows Mobile..
I’m aware WM isn’t particularly “amazing” or all that smart at times (i’ve owned 3 WM6.0/6.1 handsets, i’m qualified to comment) but never-the-less it still falls within the boundries and parameters of what is classed as a “smartphone”
Interesting article. It does seem however that apple and blackberry have free reign over the entire smart phone industry.