Adweek is reporting that AT&T's exclusive lock on the iPhone is proving to be a double-edged sword. On the one hand, customers have been storming the Death Star's gates to get their hands on each new iPhone release — but on the other, they're becoming more and more disenchanted with the underlying carrier service.
According to new findings from YouGov's BrandIndex, 5,000 wireless users age 18 and over were polled online to rate quality, value, satisfaction, recommendation, reputation and impression to generate an overall index score. Thanks to drops in the quality ("Is it high quality or low quality?") and recommendation ("Would you recommend the brand to a friend?") rankings, AT&T's index score fell to 14.6 as of Sept. 10, down from 18.3 on June 16. Verizon Wireless' index score on Sept. 10 was 21.2, virtually unchanged over the course of the year.
YouGov concluded that AT&T's overloaded network and dropped calls — coupled with aggresive deals from both Verizon and Blackberry — could encourage a stampede away from the Death Star/House of Jobs coalition. But AT&T rep Jenny Bridges challenged the results of the survey: "We continue to have low churn rates, which can be attributed to the fact that our customers are pleased with the services we're providing them."
We put the vote to you, gentle readers: Are you happy with your iPhone and AT&T service? Or are you ready to heed the piper's call of the "Can youhear me now?" nerd and switch to a Crackberry? Leave us a comment below, s'il vous plait.