AT&T thinks you've forgotten that this Friday (September 25), they're throwing the switch that officially activates multimedia messaging service on the iPhone.
To that end, they've been texting subscribers to remind them that the blessed event is nigh, while adding a mea maxima culpa that they've lagged behind the rest of the cell-service industry in providing MMS support in the first place. Quoth the Death Star:
We know that iPhone users will embrace MMS. The unique capabilities and high usage of the iPhone‚Äôs multimedia capabilities required us to work on our network MMS architecture to carry the expected record volumes of MMS traffic and ensure an excellent experience from Day One. We appreciate your patience as we work toward that end.
We'll trust our readers to inform us if they see any cell towers dissolving into molten slag this weekend.
[Via Information Week]
update from AT&T's facebook page:
"MMS Update: We know you've been eager for this service so we wanted to offer a quick update on the launch plans for MMS on Friday, Sept. 25. Late morning, Pacific Time, on Friday, the new carrier settings update enabling MMS should be live and ready to download through iTunes. We'll provide the steps and all of the details you need right here at that time."