Unconfessable Ideas: A Different Kind Of “MacArt”

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Unless you're fluent in Italian — or even if you feel like running the entire site through Babelfish — it may be  a bit tricky to get a handle on what Unconfessable Ideas actually does.  Basically, they take the minutae of the Macintosh interface (buttons, icons, etc.) and turn them into gifts that express the same meaning outside of the computer world.  F'rinstance, the "Home button" above was created as a literal "welcome home" message to returning Apple guru Steve Jobs.  Another button set pairs the "Waiting" graphic with an iPhone with an Italian flag on its screen — i.e. "We're still waiting for an Italian iPhone, guys."  It's all a bit highbrow and Museum-of-Modern-Art conceptual, but still worth a look.

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