iPhone is All about Apps vs iPod Touch is All about Games: Apple Marketing

This image described by iPhone apps, iPod Touch games, apple marketing, Iphone_marketing_slogan1

One of Apple's marketing emails prompted us to think back and compare their previous marketing messages in relation to iPhone and iPod Touch.

As you can see from images below, it's clear that Apple picked a "game/fun" theme for iPod Touch and an "apps" theme for iPhone ("There is an app for that!").  Apple doesn't shy away from bragging how amazing iPhone is and how they have a ton of apps for it.

see images after the fold.

This image described by iPhone apps, iPod Touch games, apple marketing, IPhone_marketing_slogan2

(from February 18th, 2009)

This image described by iPhone apps, iPod Touch games, apple marketing, IPod_marketing slogan1

(from September 12th, 2009)

This image described by iPhone apps, iPod Touch games, apple marketing, IPod_marketing slogan2 

(from February 24th, 2009)

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