One of Apple's marketing emails prompted us to think back and compare their previous marketing messages in relation to iPhone and iPod Touch.
As you can see from images below, it's clear that Apple picked a "game/fun" theme for iPod Touch and an "apps" theme for iPhone ("There is an app for that!"). Apple doesn't shy away from bragging how amazing iPhone is and how they have a ton of apps for it.
see images after the fold.
(from February 18th, 2009)
(from September 12th, 2009)
(from February 24th, 2009)