The Art(lessness) Of The Pickup: You’re In The Pepsi Degeneration

Guess Geico isn't the only company affected by a "caveman mentality."

Pepsi came under fire yesterday for releasing an iPhone app that encourages users to share the names of their sexual partners with their friends online.  The free AMP UP Before You Score app — released to promote Pepsi's AMP Energy drink — includes chat-up lines for 24 different kinds of women, including college girls and foreign-exchange students.

Twitter lit up with howls of protest, accompanied by a #pepsifail hashtag, so it seemed appropriate for the soft-drink giant to offer a mea culpa via AMP's own Twitter feed: "Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback. #pepsifail."

However, Pepsi has yet to actually pull the offending app, which at press time was still available as a free download from the App Store.

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