First, a caveat on the data mining itself:
data is calculated from the sum of all traffic across the 166,049 web sites
that currently use Clicky Web Analytics.
Most reports do not go back further than November 18, 2009, as that is when we
started tracking this data. Global browser and operating system families do
have a larger history, however.”
Got it? Good. First slide, please?
When it comes to mobile web browsers, it stands to reason that the most popular handset (the iPhone) has the most popular browser (Safari). Interestingly, Blackberry’s was Number Two until halfway through December 2009, when the “Other/unknown” category surged ahead, probably due to the rise of Android platforms. Opera and IE mobile, not surprisingly, remain niche players.
On to mobile OS’s — or to quote ‘Enery the Eighth, “second verse, same as the first.” iPhone on top, Blackberry a distant second and dipping slightly…but what’s this? An “Other/unknown” surge that clearly ISN’T Android, which (along with Symbian) putters along contentedly underneath. WebOS? WinCE? Palm? Um, why bother at this point?
Verrrrrry interesting. Google Mobile’s “one size fits all” approach dominates the handheld search-engine category. The once-mighty Yahoo is so far behind it might as well be flatlined on the baseline with everyone else. (And who’s “Baidu?” Sounds more like an R&B singer.)
When it comes to actual mobile phone marketshare, it’s once again a no-brainer that the iPhone is out in front. But check out second and third place, held respectively by “Other/unknown” and…iPods?!? Guess a lot of people are (a) making Wi-Fi/VOIP calls on their iTouches or (b) bypassing the whole Apple/RIM hype juggernaut entirely. And while the Moto Droid is still too new to have any real market dominance, it’s pretty much stuck in the kitchen commiserating with the Blackberries, while all the cool kids party in the living room. Even more shockingly, the Palm Pre didn’t even place here.
Last, but certainly not least, iPhone vs. the Droids: lots and lots of iPhones, a few Moto Droids, and a few more non-Moto Android handsets.
So what have we learned? Obviously, it’s still an iPhone world out there. But remember: these graphs represent just a month and a half of data, and what few dramatic shifts/exclusions we’ve seen might turn out to be statistically insignificant over a longer time line.
Check in with us next year, and we’ll see how things have shaken out by then.