Google's efforts toward a full technological coup d'etat in all fields has been halted only in a relatively few instances. Online its dominance is usually unparalleled, especially with mammoth successes like Gmail and Google Earth. Its extension into the smart phone market has been less than auspicious as the reigning leader, the iPhone, is similarly successful in its specified markets. Now that these two corporate giants go head to head we see that the iPhone's design continues to knock it out of the park, partially because of the hardware and equally because of the focus on applications. Google now sees that the only chance for a place in the market is to give the Nexus One its own identity, and since the Google universe sees this only in terms of supremacy we have been provided with a new title for the Zeitgeist. Welcome to the Super Phone.
The self-applied title of Super Phone is intended to reference a specific set of abilities that the Nexus One holds. Google itself has stated that a Super Phone is one that has a certain processing power and an "openness of the ecosystem." The last indication in this string holds no practical content unless it is a reference to the authoritative system that Apple has been lording over its users through the iTunes' App Store. Along with this is the growing Google store that will be associated and looks as though it may actually rival the kind of connection that the App Store has with their customer base. This may lead to Google's power really being in their mobile application retail environments. Nexus is available in an "unlocked" option, but it is significantly more expensive than the cost of the device when signing a contract with T-mobile. This is not to say that the Nexus One is much more open, yet compared to this closed system it does give Google a little room to take jabs.
The processing power has been stated to be comparable to that of a portable computer system, yet this is also a statement that has come from Google and not independent observations. In contrast the Moto Development Labs new test has proven that the iPhone's touch screen remains superior. Much of what Google based its statements on in the January 5th release was its basis in the Android operating system, which it expects to continually out perform the iPhone firmware. Since the Nexus One appears to be an evolving system it will be hard to say how it will compare in six months, but if the rumored iPhone Pro and iPhone Nano are released then there will be even less truth in Google's Super Phone label.
There is no question that the Nexus One is a major step forward in mobile technology. The main part about this is that its lack of restriction will allow a more egalitarian approach from its users and may eventually reshape the device in their image. The real problem here is with Google's assertion that their phone is so removed from the normal track of smart phone technology that it must resort to a new name. When looked at in context the Nexus One is simply a new smart phone that can be well paired against the iPhone, yet it would be historically revisionist to stick with the Super Phone label.