Most people remember the stacking Lego blocks that occupied the time of their grade school years, but the Lego brand has extended far beyond its plastic roots. Today Lego hardly refers to just the actual building blocks, but instead a certain aesthetic that has extended to a host of different media. Now you can find video and game series that are modeled on the appearance of Lego architecture and the little men that occupy that world. For the iPhone Lego worked on developing applications that continue to extend this brand image even though there is no possible way to actually bring these miniature cubes to the touch screen. To answer that very question Lego has developed a free iPhone application that allows you to take pictures and mock them into the Lego visual structure. Lego Photo is not the best free iPhone application available, even among photo applications, but it does mark a little bit of fun for those who have more than a nostalgic love for the Lego franchise.
When you open up Lego Photo you are given two distance options. The top one, which is a button with a camera in it, opens up your iPhone camera function. From here you can take a photo like you would normally in the iPhone camera. Once you have taken the photo you can choose to use it or retake it, depending on how it comes out. After you decide to use it Lego Photo begins processing it, which can take an uncomfortably long period of time. You may want to wait until you have very clear service or a fast Wi-Fi connection. Once the lower hand icon has stopped sending out visual waves you can select it and get the lego image.
The other main option from the Lego Photo home page is to choose an existing photo that you already have. This can be a good way to "legoize" photos that you found off of the internet or other iPhone applications. You can also create interesting iPhone wallpapers this way.
The lego image that Lego Photo does construct is hardly clear in most cases. In many cases you not know what the photo is if you were not aware ahead of time. You would do best to only use the Lego Photo free iPhone application on simply objects that are obvious in their appearance. The only thing that adds to this is that you can change the color of the image and get a nice little series of waves that remind you of the actual Lego construction process.
This is a fairly simple free iPhone application, but really it is only a way to extend the Lego brand image. Here they take the Lego look and add a sense of permanence by allowing you the option to make anything in the outside world look as though it was built in the Lego universe. If you are already on Lego's band wagon then feel free to download Lego Photo, but do not expect more than it delivers.
Three out of five stars.