I Want My iTV: Will iPad Launch Include Cheaper iTunes Television Downloads?

This image described by iPad, Apple, iTunes, television, Screencap_2010-02-10_at_7.34.33_pm[1]

According to a report in the Financial Times, the Spring '10 launch of the iPad may include cuts in the cost of downloading television programs from iTunes.

Media executives — staring at declining DVD sales and Redbox's buck-a-night video rentals — are mulling a plan to make some of their standard-definition content available as US$1.00 downloads.  That's half the current cost, and the 4×3 SD would easily fill most of the iPad's screen real estate.  (Wide-screen high-def programming would still go for US$2.99.)  The hope, obviously, is that increased downloads at the lower price would more than offset the price reduction itself.

Apple is also plugging for a US$30.00 per month "best of TV" subscription service; so far, the media companies — already skittish about what the Apple TV device might do to their traditional pay-television arrangements — are playing coy.

But assuming the partial price cut goes through — and assuming, as previously reported, that Hulu can deliver an iPad-friendly viewing platform for their advertiser-supported video streaming — Uncle Steve's new toy may yet become a viable larger-format media player.

[Via Gizmodo]

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