The latest AdMob Mobile Metrics Report polled users of iPhones, iPod Touches, Android, and webOS devices as to their app acquisitions and usage during the month of January 2010. It's pretty clear just glancing at the graph that most phone owners adhere to the "cheap is good, free is better" philosophy right across the board. But there's more to the report than meets the eye:
- Android and iPhone users download a similar number of apps every month and spend a similar amount of time using the apps. However, iPhone users continue to download more paid applications, with 50% of users purchasing at least one paid application a month compared to 21% of Android users and 24% of webOS users.
- 73% of Android users are male, compared to 58% of webOS users, 57% of iPhone users and 54% iPod touch users. The iPhone, iPod touch and webOS have similar gender distributions, with just over half of the users on all devices being male.
- 16% of iPhone users said they intend to purchase an iPad, compared to 11% of webOS users and only 6% of Android users. Approximately the same percentage of Android users were interested in purchasing the Amazon Kindle as were interested in purchasing the iPad.