"This Handheld Billboard For Rent."
Online advertisers are already drooling over the iPad's expanded screen real estate, and wondering what kind of banners, popups, and full-page shills they can beam down to it. Mobile ad network Mobclix, on the other hand, is actively doing something about it: they've just released an SDK that will allow developers to embed targeted advertising into their apps.
Essentally, Mobclix is putting app coders together with 20 mobile ad networks (including the Apple-owned Quattro Wireless). The networks will bid for the app's ad spots based on age, gender, location, and other factors, with the options of 468 x 60, 120 x 600, or 728 x 90 pixel formats. The ads will change automatically, based on which ad network is bidding the highest to reach the users of that particular app, and will also let advertisers buy across a variety of apps based on demographic, geo-targeting, and behavioral characteristics.
Although just a startup company, Mobclix is agressively going after not just Quattro (and whatever ad-banner plans Apple is mulling), but the Google-owned AdMob. All three are counting on the iPad's big-screen, multimedia-rich platform to hype their clients' goods and services to the thousands of people who have already decided to buy an iPad.