Live Blog, the Apple iPhone OS 4 event!

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The iPhone 4.0 OS drops today. iPhone, iPod Touch and iPad will all be getting new features. Multitasking? Tethering? The cloud? Please? Can you tell we're a bit excited? The live blogging starts in fifteen… 10PT (1ET).

2:17 LIVE BLOG ENDED, thank and watch for the summary posts in a next few hours.

2:15 Apple still does not care about JAVA or Flash moving forwards, so no JAVA and Flash for you

2:14 FYI, iPhone OS 4.0 will be on iPad this FALL

2:12 Interesting fact, how other social gaming networks on iPhone platform will adopt to Apple's gaming network announcement.

2:10 Well, limitations to prior iPhone models will only mean that jailbreaking will go on.

2:07 Only iPhone 3GS and the latest iPod touch will get multitasking.

2:05 5 minute break then Q&A, smokes if you got 'em.

2:04 All coming, this FALL. SRSLY? Fall???

2:03 So: multitasking, folders, enhanced mail, iBooks, enterprise features, Game Kit, and iAd

2:00 Not trying to confuse you with the posting, switched to 'top posting' which is the norm for this events IIRC.

1:59 click on an ad it will open up a window or app. It's all very exciting for Apple, not so much for us, I think.

1:58 Apple will sell and host ads.

1:53 Essentially iPhone is catching up to Jailbroken iPhone, with all this.

1:50 Now onto iAd, mobile advertising, so devs can make money. Yes, that's exactly what I want on my mobile device.

1:49 Adding a social gaming network, ala XBox live.

1:48 Again, multiple exchange accounts, increased security.

1:47 Wireless distribution: If your company has a custom app they can wirelessly distribute it, no more plugging in, they can do it on their own servers.

1:45 That word just makes me thing of Star Trek and how the iPad is just a Star Trek PADD. Moving on…

1:45 Now onto 'Enterprise'

1:44 iBooks will wireless sync between platforms.

1:44 With folders you'll be able to have over 2000 apps on your phone – scary.

1:43 iBooks, coming for iPhone! YES! someone just asked me about this.

1:42 Attachments will open with apps.

1:41 now, threaded messaging – Yes, THAT was annoying, thanks.

1:39 So that's drag and drop, UI and intelligent naming, you change the background on the iphone homescreen, as well as the lock screen.

1:38 you CAN drag folders to the dock.

1:37 If you want to make a folder with games in it, push your finger on an app, they jiggle, and just drag one app on top of another and it instantly makes a folder. It also automatically names the folder based on the categories of the apps

1:35 Next tentpole is 'folder'

1:33 Adding an indicator to tell you if an app is asking for your location, to help with privacy issues.

1:32 if you left an app like TomTom, it would stop tracking your location and stop giving you directions, now it won't.

1:31 Now background location.

12:50 Speculation is that the 2G would be cut off from updates today.

12:51 Curious as to the new pay per update modle that's been rumored. Is that still a thing?

12: 54 they really need to introduce the tether ability, at least for Apple products, big battery dran but then they can sell more add-on battery packs. See? Accessories.

12:59 almost here, the inner fanboy is taking over.

1:02 Just playing music, waiting for it to start. It's like a Broadway show, the damn things never start on time.

1:03 Steve Jobs on stage.

1:03 great things coming for Iphone, but first to the iPad… before shipment, great reviews…

1:05 reading quotes from reviews.

1:05 As of today 450,000 sold.

1:06 over 600,00 iBooks sold, and over a million apps on the first day, 3.5 million as of toaday

1:08 overall over 4 bilion apps downloaded and 185,00 available in the app stor. Over over 3,500 iPad apps in the app store.

1:09 A good porton still buggy as hell. Sorry, that's from me.

1:10 Touting Marvel's app, which is cool… if you want to buy 4 year old comics.

1:11 I really should check out the Pop Sci app, note to self.

1:12 Today is a dev preview of 4.0, shipping this summer.

1:13 Dev preview of OS 4, I should be clear.

1:14 All this is about the developers, finally onto features, the iPhone has to keep moving forward.

1:15 Multi-tasking is coming.

1:17 blames the delay on making sure the battery life is not destroyed and keeping the exp from being sluggish. fair enough, but updates from Apple are nearly glacial.

1:19 You can call up the dock by double clicking the home button and see what you have running.

1:20 icons will be along the bottom row LIKE the dock and you can flick through them.

1:20 That will be cool as heck. I really hate that I have to close one item to say go check mail that just came in.

1:21 Pandora, for example, will play music in the background while you switch between apps.

1:22 You'll use the iPod controls on the lock screen to control Pandora.

1:22 They're just using this to go over 7 of the '100 new features'.

1:24 STILL talking about Pandora.

1:25 Among other features: edit from outbox, bluetooth keyboards, create playlists, digital zoom, tap to focus, places in photos an changeable homescreen wallpaper.

1:27 Pandora got a LOT of stage time with Apple, 'The iphone changed Pandora…'

1:28 Now were onto Skype, VOIP is coming to iPhone. Skype takes the stage.

1:29 VOiP will work with multi-tasking, you can be on a Skype call and do something else, also custom ringtones on Skype.