Magic Hour: What’s The Significance Of 9:41 (Or Even 9:42)?

This image described by iPad, iPhone, clock,

Somebody at NetworkWorld has waaaay too much time on his hands: why else would he be obsessing over the fact that, in every iPhone ad that features the clock, the time displayed is 9:42?

Several inquiries to Apple publicists went unanswered.  And the mystery deepened when the iPad debuted — and ITS clock displayed 9:41, without fail…

It took Aussie blogger Jon Manning of Secret Lab to get to the bottom of the mystery, and he did so by going straight to the top — specifically, Scott Forstall,
senior vice president of iPhone software, with whom Manning crossed paths recently in the Palo Alto (CA) Apple store.  Here's Forstall's explanation:

"We design the (product launch) keynotes
so that the big reveal of the product happens around 40 minutes into the
presentation. When the big image of the product appears on screen, we
want the time shown to be close to the actual time on the audience's
watches. But we know we won't hit 40 minutes exactly."

So you add a couple of minutes?

"Yeah! And for the iPhone, we made it 42
minutes. It turned out we were pretty accurate with that estimate, so
for the iPad, we made it 41 minutes. And there you are – the secret of
the magic time."

Okay, it may not be the Answer to Life, the Universe, and Everything — but there IS a 42 involved.

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