Layar Stream Should Make for More Relevant AR Content

This image described by iPhone, apps, Android, Augmented reality, Screen shot 2010-05-07 at 8.53.49 PM 


Augmented reality is one of the buzzwords in the tech industry right now, it seems. It involves a live, real-world video feed with digital images overlaid.

A simple example would be an App that uses your iPhone's camera to show you a real-time image on the touchscreen, but renders Shrek walking down the street in front of you. Though this may sound silly, a real world application of this may be that image of Homer walking in front of your local Cinemark to tease at an upcoming Shrek movie. (This is all just a made up situation, we have no idea if Shrek likes to take strolls around the city)

Layar, is a startup company that is pushing augmented reality. Today they announced that they are going to be launching Layar Stream. With this, users will know immediately what sort of Augmented reality content is available around them.

Currently, Layar serves up 1.2 million augmented objects daily, which makes discovery an issue. Layer Stream will try to simplify things so that users can filter their AR content.

Here is an explanation: 

“The ranking is based on a proprietary algorithm using contextual elements like location, usage and popularity of content in all published layers. Layar Stream holds information about the type of available content and whether it contains 3D objects, images, video or audio. Users can optimize their stream by filtering on keywords, categories and distance. The Layar Stream is viewable without having to hold the phone up and moving it around. This enables easy discovery of what is around you in everyday situations. When selecting a specific object the layer opens and can be seen in the Augmented Reality view.”

Basically, those who publish their augmented reality in Layer format will have their content organized by Layar Stream, which is said to be launching with the next release of Layar's Reality Browser, and later this month for the iPhone and Android OS.

via TechCrunch Europe 

About 8bitjay

Google + Profile