It's being reported that Apple is working on an alternative to Adobe's Flash. If true, then creating this sort of software could have been Jobs' plan all along.
If any of the reports are to be believed at this point, the software is called Gianduia, and was introduced at last year's World of WebObjects Developers Conference. It's also said that the software is already being used in much of Apple's retail software, such as the One to One program, the iPhone reservation system, the Personal Shopping program and at the Genius Bar.
In the past, Jobs has spoken with harsh criticism towards Flash, calling it a resource hog and saying that whenever a Mac crashes, it's often because of Flash. Those are some strong words, indeed. His strong push towards HTML5 and his refusal to allow Adobe's Creative Suite make use of a feature that would allow users to create games in Flash targeted at the iPhone by banning its use in the developer user agreement makes his stance clear.
If true, it could take a long time to popularize the alternative to Flash.