Online document sharing site Scribd? is announcing that they will start converting millions of uploaded documents into native HTML5 Web pages, ditching Flash altogether.
It is yet another blow to Adobe who‚Äôs already taken several hits in its battle with Apple, even after seemingly bowing out of the fracas. Adobe can't catch a break, it's one thing after another lately.
‚ÄúWe are scrapping three years of Flash development and betting the company on HTML5 because we believe HTML5 is a dramatically better reading experience than Flash. Now any document can become a Web page,‚Äù Scribd co-founder Jared Friedman told Erick Schonfeld of Telecrunch.
In doing this, Scribd joins a number of companies including Apple and Microsoft in siding with HTML5 over Flash.
Friedman estimates that 97 percent of browsers will be able to read Scribd‚Äôs HTML5 documents because those parts of the standard are older and more widely adopted. HTML5 documents will still be embeddable in other sites using an iFrame.
With the Web increasing moving away from Flash one has to wonder if Apple‚Äôs Steve Jobs had a point. As Thomas Claburn of Information Week points out, Adobe has no one to blame but itself for its failure to take advantage of Mac OS and iPhone OS innovations. Adobe's own choices have led it to where it is today.
Still, if you're Adobe it must feel like everyone's just piling on now.