Smackdown! TW & NBC vs Apple

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Just when you thought it was safe to go back in the water! A new round in the Apple vs Flash war! 

According to The New York Post, "several large media companies, including Time Warner and NBC Universal" have told Apple they won't retool their extensive video libraries to HTML5, to accommodate the iPad, arguing that it would be too expensive and not worth it because Flash dominates the Web.

This obviously isn't a company-wide stance for Time Warner, as CNN's website has moved most of its recent video to HTML5. CNN also claims to be iPad ready, so the argument rings a trifle hollow. Likely this is a power play, an attempt to halt Apple's growing dominance, especially in the tablet maket as everyone rushes to catch up.

Though one media executive did point that Apple's ability to dictate terms to the media giants will be weakened further by Google TV.

Having seen Web TV come and go, Apple TV go nowhere fast, as well as several tablet devices come and go, we'll have to watch how this all plays out. For those keeping score at home NBC/Universal previously balked at iTunes pricing before eventually relenting.


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