It may be unusual to see Apple jumping on the Facebook wagon. Jobs is said to keep a tight grip on his company's public image, and somehow, a Facebook page for the App Store with constant updates sounds like a different kind of Apple.
As with any Facebook fan page, this one allows for people to join the group and see a feed that provides information about available Apps. Still, the type of marketing is ideal for any company.
Users can comment on App recommendations from the stream, or give it a thumbs up by clicking on "Like." The comment sections could be used for helpful opinions and comments on the Apps. Sadly, most just amount to senseless banter between people who comment to say, "First!" and those who actually happen to respond to their "First!" comment.
There are those who visit the iTunes Store on daily basis to check for new Apps, but there are likely more people who own the Apple products and may not check for new software on a regular basis. Perhaps it's part of the push towards pushing products like the iPad to those who aren't constantly checking for updates. They have simple, cut-and-dry feeds showing off some available downloads through a Facebook feed. And even Mom and Dad check their Facebook pages, so why not target them?
The App Store Facebook page is divided into sections such as "Featured," and "Games." The "Featured" Apps page highlights noteworthy Apps. At the time of this writing, they have a link to "Apps for Kids" which takes users to a page that features child-friendly Apps such ass ABC Animals and Preschool Adventure, or games such as Shrek Kart.
The App of the week shows two top Apps, one for iPhone and one for the iPad. This is nothing more than some staff picks for the week. It's simple, but it brings attention to software that may otherwise be overlooked.
Also available are lists of top Apps, both paid and free, and a video tutorial showing new users how to use the App Store.
The Games section shows the top games of the week. Again, they are divided into "Free" and "Paid." From there, users can choose between game genres: Action, Adventure, Arcade, Board, Card, Casino, Dice, Educational, Family, Kids, Music, Puzzle, Racing, Role Playing, Simulation, Sports, Strategy, Trivia and Word.
One of our favorite features is actually "Search & Share." It lets the user post an App of their choice on their wall for recommending to Facebook friends. Though it's a very simple feature, it's always fun to be able to share with your friends what Apps you are enjoying.
– It's free for Apple aside from paying an employee to post the occasional update
– it reaches those who don't visit the App Store on a regular basis
– It has the potential to sell Apps to all Facebook users
– The direct link to the App Store makes it easy to download a featured App
– Iron Man: Aerial Assault appears as Iron Man: Aerial Ass, because of the way the name cuts off. We find it kind of funny. (Yes, we can admit are easily amused sometimes.)
iPhone Game of the Year: Iron Man: Aerial Ass!
– The comment sections often end up being nothing more than people saying, "First!" and the rest prodding them on
- If Facebook users become excessive when posting recommended Apps, it may once again be hard to sort through the meaningful ones.
If you have a Facebook account, and use any of Apple's touchscreen devices there is no reason to avoid this. It doesn't cost you anything. It gives you info on Apps you may have otherwise overlooked. It will let you share recommendations with friends. Give it a try.