AT&T has issued a statement saying that sales of the iPhone 4 were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. Despite the widely reported ordering issues, Apple managed to move 600,000 iPhones in just a single day.
The huge numbers of pre-orders and site traffic brought massive failures in both Apple‚Äôs and AT&T‚Äôs systems. It prevented people from completing their orders.
These issues appear to be resolved, though AT&T is suspending pre-ordering fill the orders they‚Äôve already received. They will resume taking pre-orders when they get more inventory.
More than 13 million visits were racked up at AT&T‚Äôs website, by users going there to determine if they were eligible to upgrade to the new phone. This beat by 3-times the previous record for eligibility checks in a single day.
A word from Apple:
Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple's new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.
Both Apple and AT&T have sold out of iPhone 4 pre-order units. You can still pre-order one, but you won‚Äôt be delivered the launch day of June 24. The next batch is set to ship by July 2.
So how do you get the darned thing on launch day? Line up at an Apple, BestBuy or Walmart store and hope that you are one of the lucky few to get one. In the past Apple has always had an ample supply on hand for 'day of' sales.
We'll see how that pans out.
I can already sense people lining up at the Fifth Avenue store in NYC. J/K