A license agreement made in April seemed to block out third-party ad networks from running ads within Apps in Apple's iDevices. This was done by keeping them from being able to track user data, thus making the platform practically useless to advertisers.
That seemed to change at last week's D8 conference. Whether Jobs eased the rules a bit, or simply had to clarify what they meant, it seemed that his intention wasn't to keep other ad networks from advertising in-app. It was meant to keep third-party analytics (such as Flurry) companies out.
All Things Digital points out that the Apple developer agreement has changed to reflect what Jobs said last week. These new agreements explain that usage data can be collected, but it has to be "directly relevant" to the use of the App, and you must have Apple's "prior written consent."
3.3.9 You and Your Applications may not collect, use, or disclose to any third party, user or device data without prior user consent, and then only under the following conditions:
- The collection, use or disclosure is necessary in order to provide a service or function that is directly relevant to the use of the Application. For example, without Apple‚Äôs prior written consent, You may not use third party analytics software in Your Application to collect and send device data to a third party for aggregation, processing, or analysis.
However, all Things Digital also points out that Google's AdMob, a potential rival, seems to be excluded in the TOS. With the following:
- The collection, use or disclosure is for the purpose of serving advertising to Your Application; is provided to an independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent); and the disclosure is limited to UDID, user location data, and other data specifically designated by Apple as available for advertising purposes.