Part of Apple's success in the last few years is their ability to bring professional film post-production software to a more manageable place for home computer owners. This has evened the playing field somewhat, allowing for home video producers to become more involved and giving independent filmmakers the post-production values they need to stand on their own.
iMovie alone, without including Final Cut Pro, has been a major step for home video in that it was both complete and user friendly in a way that made simple video editing a possibility for anyone with a camcorder and some time on their hands. iMovie was a response the the technology that was becoming standard in some people's home, like digital video cameras and web cams, but now a new platform has become more prevalent than any of the previous had a remote shot at.
The cell phone video function is what that is reshaping how we think of video, and especially how we watch it. With the cell phone camera we have the ability to capture and publish discrete moments of hilarious humiliation, or act as spontaneous journalists. It was this rise of cell phone video coupled with the iPhone's inclusion of a video function that called out for an application that took care of this. Now we have iMovie coming to the newly announced Apple iPhone 4.
iMovie, as announced at WWDC 2010, will allow for the iMovie editing experience right from your new Retina Display touch screen. iMovie for the iPhone 4 will remain a timeline focused editing system where you can take videos and photos that you have on your iPhone 4 and drop them into the timeline. What makes iMovie for the iPhone significant here is that the standard theory and design for video editing, though very limited when compared to professional video editing programs like Final Cut Pro 7, will be consistent. You will be able to stack and alter clips, arranging them all into the movie you would finally like to see.
What is unique about iMovie for the iPhone 4 is really what is unique about the iPhone technology itself. The "pinch" function that most people associate with enlarging or shrinking displays on the iPhone, especially through safari, have a detailed function in iMovie. Here you can use the pinch function to add photo motion to an item in your iMovie project, which could act as adding a slow zoom to a picture in place. More than this you can see that just watching the film and working with it on the iPhone is creating an experience that is different than the way we have consumed this media for decades. With the iPhone 4's location features iMovie will be able to identify and insert geo-locations into the film itself. This is of a level that is built for revolutionizing the very passive nature of watching video programming.
The rest of the basic iMovie video functions are going to be in place. You can still include great transitions between shots and text over different areas, though you may be a little limited by the iPhone keyboard. Apple is even sending a plug to iTunes, allowing you to drop tracks directly from purchase at the store and into your iMovie project. Expect some serious copyright infringement on home movies of cats wearing hats.
The iPhone 4's video camera is significant at 720p HD quality and you can film and insert into iMovie at any time, which may become a constant series of recordings with the release of this software. With the almost instant ability to use iPhone apps to upload media content online to different social networking sites you are going to see a significant explosion of iPhone videos appearing on Facebook and YouTube in the weeks after its release. For only $4.99 iMovie should be worth the price to almost every iPhone 4 user.