For those that had cell phones at the end of the nineties and the very beginning of the 21st century should remember the logic of placing insurance of your phone. With this you would pay so much every month and if you lost or critically damaged your phone you could simply get a new one for a menial cost. Debates as to whether or not this general cost was worth it were consistent, but for most people under thirty the juice was worth the squeeze.
When it finally came to the iPhone there was nothing comparable to this insurance plan, other than a very expensive Apple Care Protection Plan. With the release of iPhone 4 Asurion is offering an iPhone insurance plan in a move that has surprised most iUsers, and has set them up to begin making column lists of the pros and cons.
The Asurion insurance plan itself runs twelve dollars a month with a deductible that can range anywhere from less than $150 to almost $200. Now this can be dramatically less than getting one of the most expensive iPhone, which for a 32 GB iPhone 4 is $699.99 without the AT&T contract subsidy. That price can range you to a total cost of a little over $400 on a two year contract, which is pretty reasonable. On the other hand, with the extensive amount of use and protective accessories that are available for the iPhone 4 from Apple itself this may be just an easy way for Asurion to begin taxing young people scared about hurting their new baby.
If you do sign with Asurion you can do this within thirty days of purchasing your iPhone 4 with your two year AT&T contract, and you will be promised to receive your new iPhone 4 within days of filing your claim. This can be very efficient for those who are very prone to accidents with their iPhone, but whether or not this type of insurance plan will be consistent will likely be indicated by how many people really buy into it in the first months of the iPhone 4 release.
The reality here is that the Asurion insurance plan, like most that would fill this void, is going to be a strange consumer phenomenon whose numbers do not really pan out. The smart phone technology is relatively new and somewhat expensive and it seems that insurance companies are trying to create a brief market as the next economic class of cell phone users switch over to smart phone technology. Devices like the iPhone are expensive and Asurion is now playing to the fear that surrounds such a fragile device from people who just recently invested, but it does still not appear to be an incredibly viable option. A good iPhone case can run you around forty dollars, and that is going to be a much more economic decision.