Apple is not enforcing their new TOS AdMob CEO Omar Hamoui said at the MobileBeat conference this week. He added that he was "very appreciative" of the fact that Apple was not yet pushing these regulations, because as Engadget reports, they would block companies such as AdMob from collecting analytics through their ads.
The TOS seems to imply that companies such as the Google-owned AdMob cannot collect such data. As seen below:
– The collection, use or disclosure is for the purpose of serving advertising to Your Application; is provided to an independent advertising service provider whose primary business is serving mobile ads (for example, an advertising service provider owned by or affiliated with a developer or distributor of mobile devices, mobile operating systems or development environments other than Apple would not qualify as independent); and the disclosure is limited to UDID, user location data, and other data specifically designated by Apple as available for advertising purposes.
We reported on this a while back: Apple Adjusts TOS to Clarify Stance on Outside Ads in Apps. Except for AdMob?
Apple's regulation of in-App advertising even prompted preliminary anti-trust investigations.