Analytics provider Distimo, in its latest report focuses on in-app purchases across a variety of mobile application stores, focusing (of course) on Apple‚Äôs App Store. Well, it is the pink elephant in the room.
According to a report on telecrunch, Distimo says the percentage of applications with in-app purchases is higher for the iPad (10%) compared to that for the iPhone (2%)!
A big reason for that, according to Distimo, is that the App Store for iPad became available after in-app purchases were already introduced, the direct opposite of the iPhone. Another reason maybe that the iPad is used specifically more as a media consumption device than the iPhone. After all, magazines and newspaper publishers have gone to great lengths to sell their content via in-app purchases.
Games and Social Networking categories in both stores have the highest proportion of applications with in-app purchases available.
Pages and iBooks (both apps are published by Apple) are both the top selling paid and free applications in the Apple App Store for the iPad. The RSS reading app Pulse comes in at second place in paid applications ranking, and Netflix for iPad, is the second most popular free iPad app.
What does it all mean? Are people with iPads more likely to make in app purchases. It seems all signs point to 'yes'.