And Through The Wire: How Apple Killed AT&T’s Data Network

This image described by AT&T, Apple, Att-logo[1] has a terrific story of how AT&T's data network was systematically brought to its knees by both the iPhone's technical advances and it's parent company's attitude. 

All the way back in 2007, when Cingular (which swallowed the old AT&T before rebranding itself) agreed to be the iPhone's sole phone carrier, the company was staring at an unfathomable data-access glut: iPhones snarfed up15% more throughput than the average smartphone customer, and 50% more than the carrier themselves anticipated.  And any time AT&T execs met with Apple engineers and marketers, pleading for the iPhone's appetite for (bandwidth) destruction be throttled back just a tad, the Cupertino crowd reminded the phone folks why it's called the House of Jobs:

"They tried to have that conversation with us a number of times," says someone from Apple who was in the meetings. "We consistently said 'No, we are not going to mess up the consumer experience on the iPhone to make your network tenable.' They'd always end up saying, 'We're going to have to escalate this to senior AT&T executives,' and we always said, 'Fine, we'll escalate it to Steve and see who wins.' I think history has demonstrated how that turned out."

Almost none of which was known to the thousands of dissatisfied AT&T customers flooding Twitter with their wrath, usually accompanied by the #attfail hashtag.  A fascinating read.

[Full article at]

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