AT&T today announced that they are releasing free code scanners for mobile devices such as BlackBerry and Android phones, though no mention of the iPhone. (Perhaps an App coming soon?)
These tools work with the phone's camera to scan a barcode. In AT&T's example, the barcodes are used by companies wanting to promote a product. For example if a theme park places an ad in a magazine, they can place one of the barcodes within the advertisement.
Someone with AT&T's software can scan the code and read additional information. It also sounds as if advertisers can track this information to know the effectiveness of their campaigns. The following is from AT&T's description of the service:
- - AT&T Code Scanner: a free mobile application** which provides a fun and easy way to scan 2D (QR and datamatrix codes) and 1D (UPC and EAN) barcodes found in magazines, stores, and online, unlocking new ways to experience the world. Consumers can download the free application through several app stores including BlackBerry¬Æ App World‚Ñ¢ and Android Market‚Ñ¢ or go to http://scan.mobi on their mobile device. AT&T Code Scanner provides consumers with the tool they need to experience a sneak-peak into the exciting potential of this emerging mobile technology. Consumers are encouraged to visit www.att.com/mobilebarcodes to see examples of how mobile barcodes can be used.
- - AT&T Create-a-Code: is a free service that allows consumers to create their own personal mobile barcodes by visiting www.att.com/createacode. Mobile barcodes can be created to direct friends and family to a v-card, Facebook account, personal blog or favorite website.
- – Code Management Platform: built for business to create, manage and measure mobile barcodes campaign experiences for their customers. It is available now for AT&T‚Äôs Mobile Barcode Charter Program members, with future availability to all business segments.