How Apple Does Business

This image described by iPhone, Apple, Apple TV, Final Cut Pro, Steve-jobs


Last week tech blog Gizmodo asked why Apple has left their Remote App out in the cold. Remote is an iPhone/iPod Touch App that lets users control their iTunes and Apple TV with their device’s touchscreen interface over wifi.

It’s a great App, especially if you have Apple TV and hate typing with the little cursor and packaged in remote. It’s a first-party App, yet Apple hasn’t updated it for the iPad. Is Apple not into giant remotes?

Actually, Sachin over at Posterous has an explaination. Sachin says that the individual who made the App is a good friend of his, and actually happens to be working on another project for Apple at the moment. That’s correct, the App was created by one person who works at Apple.

This brings up a good point for Sachin: Apple is run like a huge startup. He explains that Apple divides things into small teams. Teams are never grown to anything beyond what is absolutely necessary to get the job done.

Sachin’s friend, for example, may be working on an iPhone Remote App until he gets it done, then be called upon to work on another project.

One day you might be working on the Remote app, and the next day you might get pulled on to another project that needs your help.
The engineers on the Mac OS and iOS teams move back and forth between the two projects based on release cycles and what’s needs to ship next.

He mentions that while Final Cut Pro was being worked on, it wasn’t unusual for team members to have to jump on other Apple pro products in order to meet ship date.

Individual team members’ ability to quickly shift focus may be a strength at Cupertino.

[via Posterous]

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