While flipping through the pages of the latest Entertainment Weekly, we found a cool little feature, the magazine used Microsoft's Tag technology throughout.
We just scanned through it and found a bunch of advertisements, but we can see how this may be used for something more practical. For example, checking out lunch menus while waiting in line. Maybe while exploring the zoo, imagine being able to take a snapshot of one of these tags and being taken to a page for more information on the animal you are looking at.
We found that it's designed to be easy to download the App no matter which compatible smartphone you have. Here's a quick how to:
1) Point your moble browser to http://gettag.mobi.
2) It will give you instructions according to your device. In our case (on an iPhone) it recognized the device and gave us a link to the App Store.
3) Download the App.
4) Find a Tag and launch your App.
5) You can now scan anything interesting you find that has the little Tag icon. It's surprisingly responsive, even on an iPhone 3G.
(You must hold it closer than pictured above, but due to the auto-capture, we had to keep our distance to grab this screen shot)
Right now there's nothing truly groundbreaking or mind-blowing, but the potential for cool new things certainly piques our interest.
Note: This is not an endorsement, the writer is a subscriber to EW, and found that they had started using MS Tag throughout the newest issue. In other words, it just seemed like a fun Saturday afternoon post.
Microsoft Tag: More Info