In the earlier days of iPhone apps the only developers that were jumping into the market were creating content that would really be specific to the iPhone. From here game and software developers began bringing in more conventional franchises and extended them to this new mobile platform. Then it was commercial websites, followed by brand names with no connection to mobile software what so ever. This kind of branding has made its way so seamlessly into the fabric of the App Store culture that free iPhone apps like Sweet Talk can make their way to the top download lists without people bringing up the fact that it is just an advertisement, even if it is a clever one. Sweet Talk is from the developer Wrigley, which is the same as Wrigley Gum. In fact Sweet Talk is the Juicy Fruit iPhone application, and it is all about videos of mouths.
Right from the beginning you get a series of smiling months and names o go along with them. You select one and then you can choose from a few different topics. Sweet Talk will then play a video of a mouth saying some kind of campy line, all the while chewing a little Juicy Fruit. It is assumed that you can then put the iPhone up to your mouth, making it look like you have pearly whites and an ironic sense of humor. This general function of Sweet Talk for the iPhone is fine, and passively fun, but more than anything it is an insulting way to get ads right onto your iPhone.
The App Store model has allowed for free iPhone applications to be the main part of software use on the iPhone, but through this consumers have less access to applications that exist on their own terms outside of an annoying agenda. Like all free iPhone apps you have the ability to share this with people through email or Facebook, but I cannot even imagine the person that would want to.