PR Firm Settles Over Faked iTunes Reviews

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The FTC said that public relations firm Reverb Communications has settled charges filed against the company for having employees post favorable reviews of their client's Apps and games. The problem here was that being a contracted firm means they were being paid to promote the game, leading to what will be considered deceptive advertising if they are not upfront about their position.

According to the New York Times, these charges are part of internet guidelines set late last year by the FTC. Bloggers will remember this, because they are required to offer full disclosure that must be "clear and conspicuous" when they are offered products for free.

The PR agency has agreed to remove all of their iTunes reviews that were written by employees and made to look as if they were actual customer reviews.

[via New York Times]

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