Coca-cola Village is a three-day theme park experience in Israel. This year they are trying something new and interesting. They are given an RFID wrist band that contains their Facebook login information. Different attractions throughout the village have RFID microchips that can collect data from the users to let them share attractions with their Facebook friends. Imagine riding a water slide then putting your wrist band near the sensor, and having your FB status automatically update to say "… shared this ride." It also autotags them in photos. Pretty awesome.
Hey Disney, you listening?