Apple to Live Stream Press Event Event

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This sounds like a first for Apple. The company will be live streaming their press event. No one but the folks at Apple know what's going to be announced or talked about, but it sounds like they want to make sure to provide the event so that people don't have to follow a live blog.

Here at iSmashPhone are partial to the live blog, but maybe we're a bit biased. Seriously though, we enjoy it when our readers stop by to watch our streams. We will also provide commentary and the fun commentary you'd expect from a bunch of bloggers.

Still, if you'd rather watch the event unfold through the stream, and we understand if you do, you can check out the stream at

Hit the jump for the full press release:

Apple to Provide Live Video Streaming of September 1 Event


Live video stream of Apple’s September 1 event


Wednesday, September 1, 2010, 10:00 a.m. PDT


Live Video Streaming

Apple® will broadcast its September 1 event online using Apple’s
industry-leading HTTP Live Streaming, which is based on open standards.
Viewing requires either a Mac® running Safari® on Mac OS® X version 10.6
Snow Leopard®, an iPhone® or iPod touch® running iOS 3.0 or higher, or
an iPad‚Ñ¢. The live broadcast will begin at 10:00 a.m. PDT on September
1, 2010 at

This broadcast is the property of Apple and is protected by US copyright
law and international treaties. Any reproduction or distribution is
strictly prohibited without prior written approval from Apple. Please
contact Apple Public Relations with any questions.

Apple designs Macs, the best personal computers in the world, along with
OS X, iLife, iWork, and professional software. Apple leads the digital
music revolution with its iPods and iTunes online store. Apple is
reinventing the mobile phone with its revolutionary iPhone and App
Store, and has recently introduced its magical iPad which is defining
the future of mobile media and computing devices.

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