Apple today announced their new Apple TV. The device will keep the name (Sorry, no iTV). It looks much like the current model, but 1/4 the size, and all black instead of white with brushed steel.
The device sports an HDMI port, Eternet, wifi and of course the power supply. It comes with a remote, but it seems that the box will not include any cables.
Some of the most notable updates are the ability to rent HD movies at $3.99, though the price seems a bit high, know that these are available on the same day they are released on video. Which is a major win for digital distribution.
TV shows can be rented for 99 cents. As a whole, it seems like iTunes is doing away with purchases.
Users will also be able to stream Netflix movies from the device, as long as they are subscribers to Netflix.
You will now be able to stream video, photos and other content from their iOS devices to Apple TV over wifi, no more need for Syncing.
The best part is that the UI looks the almost exactly like the old one. This seems to indicate that owners of the older generation of Apple TV do not need to worry about having the updated model, because it will likely require nothing more than a software update.
It retails for $99 and will be shipping by the end of the month. It is already available for pre-order at Apple.com
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