A recently published study by web analytics company Quantcast shows that mobile web consumption on the Android OS is on the rise. This while iOS is seeing a decline in mobile web use.
It's important to keep in mind that iOS' web use at 56 percent is still more than double what it is is on the Android, which is at 25 percent.
This data is shown by the chart below:
This second chart shows a decline in mobile web consumption over the year through August 2010:
However, this makes us ask ourselves another question. How much of a decrease is being caused by Apps?
For instance, some of us rarely visit the New York Times' official website, because we have Apps on both the iPhone and the iPad that provide us with some of that news. The same goes for USA Today, Cracked.com and a handfull of sites we no longer have to navigate to through Safari because we have Apps or RSS readers that let us consume the information much faster. Why visit the New York Times website when you can have your phone send you a push notification when breaking news happens. All you do from there is check out the story through the App and you never have to launch your Mobile Safari browser.
We aren't saying we know that this is the case with everybody. In fact, our editor calls himself "old school" and says he uses his mobile browser. However, it's not a fact that can be ignored. Many people use Apps now rather than going to the actual websites.