May The Schwartz Be With You: New Yorker Magazine’s iPad App Gets Viral Video

Anyone who's seen the films RUSHMORE or SCOTT PILGRIM VS. THE WORLD will tell you that Jason Schwartzman's a funny guy: dry, quirky, and pleasantly absurd.  The same sort of characteristics, it turns out, that go into The New Yorker magazine.  So when the 'zine launched its iPad version, it made absolute sense to bring in Schwartzman to shill it — hilariously so.  Behold:


PS. Neither Apple, the New Yorker, or Mr. Schwartzman will be held responsible if you take your iPad into the shower or pool…