Looks like Panasonic may have to change its slogan to “ideas for larger than life.”
In May 2011, the electronics giant will team up with the Charlotte (North Carolina) Motor Speedway to unveil the world’s largest high-def LED screen. The monster screen will stretch 200 feet wide by 80 feet high, weigh 165,000 pounds, and display 720p video via nine million LED’s. Panasonic worked closely with the Speedway on every phase of the project, designing not only the screen but its control room as well. Actual construction will begin this October, following the mind-month Bank of America 500 race, and last until April of next year.
The current record-holder for world’s largest video screen is Cowboys Stadium in Dallas.
This is only the latest in a series of trendsetting firsts for the race track, including the first 600-mile race (now known as the Coca-Cola 600), an exclusive members-only private club, and a lighting system to allow nighttime racing. Speedway chairman and CEO O.
Bruton Smith describes it thusly: “Charlotte Motor Speedway continually establishes itself as a pioneer
when it comes to one-of-a-kind, over-the-top facility enhancements that
change the game for motorsports fans, [who] will see this
like a gigantic television that will elevate the NASCAR experience in
ways they have never dreamed. It will give them a view of the on-track
action on the world’s largest high-definition screen. The fans will feel
closer than ever before to the cars and stars of NASCAR at each event.”
Doyle, president of Panasonic Enterprise Solutions Company, boasts “We are confident that the new Panasonic HD video board
system will leave fans awestruck and make their entire Charlotte Motor
Speedway experience that much more enjoyable and memorable.”