Survey Says: App Store Developers Tell Their Experience

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Part of the issue with the control the iTunes App Store has over application development is that it may limit the overall income of the iPhone application developer.  It is essentially a half and half game 70/30 game between the company or individual who has created that application and Apple who simply makes it available.  What this means is that the talent required, the creative capital used, and the material costs of creating the app are all up to you, but you still do not have the majority of net profit coming off of the iPhone app's sale.  This cannot meet the expectations of all development companies, but that sentiment does not ring true for all.


Open-First spent the end of the summer conducting a survey of 110 iPhone app developers and have and the results are an interesting look at the sentiment behind the software.  Forty-eight percent of those who participated said that their rate of income from their apps was more than they expected, while only twenty-eight percent expressed a serious amount of discontent.  The dominant reason for this discontent was the inability to be seen over the popular iPhone apps, making it hard to maintain income for all of their projects. 


In the end the survey showed that seventy-eight percent said they were happy over all, and the App Store stands well against the application stores for competing smart phones.  This result is not unexpected in that the overall number of developers in the App Store has allowed for a lot of "mom and pop" developers that are surprised that they could actually make some money through this process.  This does not mean that they are happy with the approval process, where forty-one percent expressed some dissatisfaction.  Those who did express discontent pointed to specific areas of the App Store functionality such as limitation over control and refund issues.  These all paint a picture of an App Store format that is unreasonably bureaucracy and controlling to the detriment of the developer, but enough are just happy to have their app out there that they are not finding the problems enough to outweigh the benefits.  On a larger scale of survey the results may be different, as if small developers were compared against the large software companies, but for now it seems that this is not going to be part of the case against Apple's control.

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