How Reddit Helped a Small-Time Developer Overtake Angry Birds in iTunes

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What is Trainyard?


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Matt Rix is an iPhone developer who created a game called Trainyard. The game is a simple puzzler for the iPhone in which you must create railroad tracks for trains to cross from a starting point to an end point.

While the App is very worth checking out, what’s most interesting is how the game skyrocketed into popularity.

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The Road to Success

The Rix spent a year working on the game during his spare time and it was released back in June. According to him, he was getting great critical reception, but his sales were very low. HE decided that it was time to release a demo of his game that included 60 new levels.


 

After that, he says that his game was received a favorable review from a well-known Italian website. This gave him just the start he needed to get his game recognized.

According to Rix, soon after, Apple contacted him about featuring the paid version of his game on the App Store. Ever since this happened, his game has been working towards popularity, and sat at #48 in the US.

That’s when he decided to post on Reddit, the news aggregator site in which players can post their own news and links. The game was originally priced at $2.99, but he decided to lower the price to 99 cents in an effort to boost sales just before running his story on Reddit.

 

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After the Post

Since posting the information about his game, Rix has announced that his Trainyard game is now ranked at #2 at the US and UK App Stores, placing it ahead of Angry Birds, which is one of the most popular iOS games of all time.

It’s interesting to see how a Reddit post can completely, and quite literally, change the life of single person. He posted his game and it has sold more than he probably ever could have imagined.

 

Check out his game here or the free demo

The Full story from the Developer: Here

 

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