Today, Research in Motion, maker of the popular BlackBerry smartphones and the upcoming PlayBook tablet computer, has announced the arrival of the BlackBerry App World storefront.
Users can now download apps the BlackBerry App World on their desktop computer straight to their smartphone:
We wanted to pass along the news that BlackBerry App World storefront is live. The latest update to BlackBerry App World allows users even more ways than ever to download their favorite apps from BlackBerry App World, BlackBerry users now have a one stop shop where they can purchase and download the latest apps directly from a PC to their smartphones. Simply head on over to BlackBerry App World and begin browsing for the latest games, social networking and productivity apps and more.
Through the BlackBerry App World storefront users can now:
- Purchase apps directly from the website
- Edit My World accounts to sync app downloads directly to the BlackBerry smartphone
- Read and write reviews and recommend items to peers
- Access purchased or downloaded apps from a computer via the My World page in the BlackBerry App World storefront
We think it's interesting that smartphone makers are taking this approach, but the App Store has been around for about two years and five months. It has a long way to go before catching up, but it's a step forward. The PlayBook will definitely show us how useful this storefront will be.
Check it out here: BlackBerry App World